What is the best medicine for success?
A CASE FOR THE HEALTH
FROM PERSONAL WISH
TO EXPERIENCE MARKET
Health as a driver of the economy
Health instead of wealth
What Germans consider
highly important for their
quality of life
A QUESTION OF
What health actually is and which
industries are directly linked
According to the definition of WHO, health is both the “state of complete physical, mental and social well-being” and a “fundamental human right”.
From Latin: ars medicina – the art of healing
In the broadest sense, medicine – or human medicine – deals with the detection (diagnosis), prevention (prophylaxis) and treatment (therapy) of physical and mental illnesses in humans. Medicine therefore denotes both the science of human diseases and its practical application.”
From Greek: pharmakon – remedy, poison, magic potion
Pharmaceutics is an interdisciplinary science that deals with the nature, effects, development, testing, production and dispensing of medicines. Pharmaceutics combines aspects from various natural sciences – in particular from chemistry, biology and physics – with medical topics.
IN THE FRENZY OF TRENDS
The most important current
developments at a glance
MEDICINE BECOMES INDIVIDUALIZED:
In the future, there will no longer be any general limit values that offer a “one-size-fits-all solution” for everyone – such as blood pressure, for instance. Instead, parameters will be determined that are attuned to the individual patient.
DNA DECODING BECOMES THE NORM:
The ability to store and analyze ever-increasing amounts of data reduces the cost of gene sequencing. This will make it easier to determine rare forms of disease in the future.
APPS, APPS, APPS:
Digital medical assistants are on trend. There are currently more than 165,000 apps focused on health and medical topics.
TREND HEALING ARCHITECTURE:
Building with healthy methods makes a huge contribution to people’s health by using healthy building materials (wood & clay) and avoiding harmful substances.
Facts and figures about the life care market
The digital health market
Expected development in billion US dollars
Pharma thinks digitally
How important is a digital health strategy and how important will it be for pharmaceutical companies in the future?
The fusion of reality and technology
Man becomes a digividual: the digital sphere is part of our everyday life and changes the way we think and act, as well as our bodies and minds. What has long been a trend in the computer games industry is now also gaining ground in medicine – virtual reality. This technology promises completely new opportunities in medical technology and in the treatment of diseases. Therapists accompany patients suffering from fear of flying in planes that do not exist. Pain patients swim with dolphins while lying in their hospital bed. Medical students dissect human bodies at their desk. What sounds like the future is already being tested in research and could soon be everyday life in clinics and medical practices. Virtual reality has tremendous potential in medicine, and the possible areas of application are manifold.
Medical reference books are replaced by holograms.
Using AR training programs, students can virtually see through the skin to observe the beating heart and brain waves with their own eyes. So instead of leafing through books at their desk, students could soon be projecting holograms in their room.
Treatment methods can be taught.
And not on the living object, but with the help of patient dummies.
Medical interventions become more precise and efficient.
It is clear what the logical next step will be, because 3D holograms can be projected not only onto dummies, but also onto real patients. The idea is that with the help of data glasses, the doctor virtually has a transparent patient in front of him. He sees where the veins are and where certain organs are, and can thus operate much more precisely.
In simple terms, augmented reality means that what we perceive as reality is supplemented by additional information from the computer. In medicine, doctors see various image data with the help of augmented reality. The technique is designed to make procedures more precise by giving doctors better guidance.