CASES

What is the best medicine for success?

A CASE FOR THE HEALTH
AND PHARMACEUTICALS
INDUSTRY

FROM PERSONAL WISH
TO EXPERIENCE MARKET

Health as a driver of the economy

Health is a mega trend. This means that it is the basis for profound, long-term change processes occurring in society. This shift is changing people’s thinking, values, behavior and culture – and, of course, their consumption. In the age of health trends, we thus see the emergence of not only an environmentally friendly but also philanthropic economy: the more severely the growth paradigm is criticized, the clearer it becomes what the economy is actually there for – the well-being of all people. Because an economy whose products or methods of production cause a deterioration rather than an improvement in the health of people is not working for the people. In the future, to think holistically about health will mean creating healthy living environments on a global basis that offer options and spaces for health-promoting behavior without taking away the individual’s right to unhealthy behavior.

Health instead of wealth

What Germans consider
highly important for their
quality of life

A QUESTION OF
DEFINITION

What health actually is and which
industries are directly linked

Health

According to the definition of WHO, health is both the “state of complete physical, mental and social well-being” and a “fundamental human right”.

Medicine

From Latin: ars medicina – the art of healing

In the broadest sense, medicine – or human medicine – deals with the detection (diagnosis), prevention (prophylaxis) and treatment (therapy) of physical and mental illnesses in humans. Medicine therefore denotes both the science of human diseases and its practical application.”

Pharmaceutics

From Greek: pharmakon – remedy, poison, magic potion

Pharmaceutics is an interdisciplinary science that deals with the nature, effects, development, testing, production and dispensing of medicines. Pharmaceutics combines aspects from various natural sciences – in particular from chemistry, biology and physics – with medical topics.

IN THE FRENZY OF TRENDS
AND INNOVATIONS

The most important current
developments at a glance

MEDICINE BECOMES INDIVIDUALIZED:

TREND

In the future, there will no longer be any general limit values that offer a “one-size-fits-all solution” for everyone – such as blood pressure, for instance. Instead, parameters will be determined that are attuned to the individual patient.


SOLUTIONS

We create the perfect brand experience for you, tailored to your wishes and goals – worldwide, hand in hand, cleverly thought out and precisely timed.

DNA DECODING BECOMES THE NORM:

TREND

The ability to store and analyze ever-increasing amounts of data reduces the cost of gene sequencing. This will make it easier to determine rare forms of disease in the future.


SOLUTIONS

Our interdisciplinary design team translates your complex circumstances into exciting experiences.

APPS, APPS, APPS:

TREND

Digital medical assistants are on trend. There are currently more than 165,000 apps focused on health and medical topics.


SOLUTIONS

We offer integrated digital media technology and interactive touchpoints in every production.

TREND HEALING ARCHITECTURE:

TREND

Building with healthy methods makes a huge contribution to people’s health by using healthy building materials (wood & clay) and avoiding harmful substances.


SOLUTIONS

Sustainable use of budgets and resources is the basis of our business model. 90% of our components are reused.

THE 10 MOST IMPORTANT TRADE FAIRS FOR THE LIFE CARE INDUSTRY

THE 7 MOST IMPORTANT CONVENTIONS FOR THE LIFE CARE INDUSTRY

 

DIGITAL HEALTH

Facts and figures about the life care market

The digital health market

Expected development in billion US dollars

Pharma thinks digitally

How important is a digital health strategy and how important will it be for pharmaceutical companies in the future?

VIRTUAL MEDICINE

The fusion of reality and technology

Man becomes a digividual: the digital sphere is part of our everyday life and changes the way we think and act, as well as our bodies and minds. What has long been a trend in the computer games industry is now also gaining ground in medicine – virtual reality. This technology promises completely new opportunities in medical technology and in the treatment of diseases. Therapists accompany patients suffering from fear of flying in planes that do not exist. Pain patients swim with dolphins while lying in their hospital bed. Medical students dissect human bodies at their desk. What sounds like the future is already being tested in research and could soon be everyday life in clinics and medical practices. Virtual reality has tremendous potential in medicine, and the possible areas of application are manifold.

ADVANTAGES OF
VIRTUAL MEDICINE

Medical reference books are replaced by holograms.

Using AR training programs, students can virtually see through the skin to observe the beating heart and brain waves with their own eyes. So instead of leafing through books at their desk, students could soon be projecting holograms in their room.

Treatment methods can be taught.

And not on the living object, but with the help of patient dummies.

Medical interventions become more precise and efficient.

It is clear what the logical next step will be, because 3D holograms can be projected not only onto dummies, but also onto real patients. The idea is that with the help of data glasses, the doctor virtually has a transparent patient in front of him. He sees where the veins are and where certain organs are, and can thus operate much more precisely.

Augmented Reality.

In simple terms, augmented reality means that what we perceive as reality is supplemented by additional information from the computer. In medicine, doctors see various image data with the help of augmented reality. The technique is designed to make procedures more precise by giving doctors better guidance.