FORCE

Future

A WISE MAN
DOESN’T
GIVE UP

Is artificial intelligence a worry for
the creative minds of tomorrow?

Five years ago, writing about artificial intelligence would have been considered to be science fiction. Now it has become reality. Ever more companies are using AI to generate deductions and recommendations from data using “virtual brains”. Or bots are taking over customer dialogue – as intelligent systems, they learn with each conversation and behave more and more like humans. This is something that has both benefits and blessings – but also the highest moral and technological concerns. What

has been haunting films for decades has never been as close as it is today: artificial intelligence could take over, no longer obeying its developers, unleashing its own revolution. Such scenarios are not just a silly horror story – Jack Ma, boss of the Chinese super conglomerate Alibaba, is just as concerned about it as Facebook, Google or Nvidia. The latter has provided a computer that enables 25 car manufacturers to develop autonomous vehicles.

There is one topic that has been haunting fiction for decades in numerous books and films that is now closer to being realized than ever before, and that is artificial intelligence.

WHERE ARE THE LIMITS?

Today, the limits of artificial intelligence primarily lie in the collection and processing of experiences, emotions and weighing up moral effects.

Put simply, artificial intelligence can calculate and predict the impact of an advert, but it cannot creatively develop the advert.

This is also the case for the Japanese subsidiary of the advertising agency McCannErickson. The creative director there is called AI-CD beta. As you may have already guessed, it is an artificial intelligence that is used to calculate a variety of strategically relevant data. However, researchers think it will take until about 2060 for this electronic colleague to be able to keep up with its human co-workers. By then, it is believed that the quality of artificial neural networks will be approximately the same as the potential of a human brain. At the moment, creative minds don’t need to worry too much about being replaced by a computerised colleague. At the same time, however, investments in AI are enormous. This is partly because it is believed that AI will soon be responsible for a significant portion of the economic performance of a country. Germany is seen as one of the leading countries in terms of research – the German Research Center for Artificial Intelligence (DFKI) is set to receive massive funding in the next few years, including from policy-makers.